By Dr Sam A. F. February, Executive: Business Development and Strategic Support
These were some of the students who took part in the Business Process Management Simulation class. Their energy, participation, and willingness to engage critically with the learning material made the programme a valuable and collaborative experience.
In March 2024, I had the opportunity to engage with the 4th semester MBA students from ESB Business School at Reutlingen University, where I facilitated the Business Process Management Simulation (BPMS) module. This module formed part of ESB’s formal MBA curriculum and was delivered entirely online to a part-time cohort of professionals. These students brought with them industry experience from across various industries, creating a valuable environment for applied, work-integrated learning. The BPMS module aimed to strengthen students’ understanding of how business processes operate within complex organisations and how these processes can be strategically analysed, modelled, and improved.
The learning experience was built around practical engagement. Across the week, students explored the fundamentals of business process design, simulation techniques, and performance measurement. Sessions addressed real-world concerns, such as how to identify bottlenecks in production, use automation to streamline workflows, and align processes with long-term sustainability goals. One of the core discussions throughout the module centred on how businesses can integrate environmental, social, and governance (ESG) considerations into operational thinking, particularly when aligning to sustainability targets and compliance standards. We also examined the role of artificial intelligence in optimising and informing process-based decisions, particularly in data-rich, resource-intensive industries.
A major part of the module involved a group-based case simulation. Students were given a scenario focused on EcoTech Manufacturing, a fictional company facing operational inefficiencies and sustainability pressures. Each group was tasked with analysing the existing process framework, identifying improvement opportunities, and delivering a redesign that considered ESG alignment and the possible role of AI. Students were also required to present an implementation strategy with clear performance metrics and decision-making frameworks. The presentations showcased thoughtful, integrated problem-solving and reflected the diversity of thinking within the cohort.
In addition to the group project, students submitted an individual assignment that allowed them to apply the principles of business process management to their own organisational contexts. They were asked to reflect on how AI tools, ESG imperatives, and sustainability considerations could inform the rethinking of business processes within their professional environments. This assignment reinforced the importance of connecting theory with real-world complexity, and many students demonstrated deep insight into how process transformation links directly to ethical leadership, operational performance, and long-term strategy.
The part-time structure of the ESB MBA programme contributed significantly to the depth of engagement throughout the module. Students, who are simultaneously active in professional roles, brought current workplace challenges and live organisational insights into the learning environment. This created a continuous exchange between academic content and real-world application. As students explored frameworks and tools during the module, they were able to reflect on their immediate relevance, enhancing both individual and group learning. The contributions from across industries enriched the discussion and demonstrated a high level of professional awareness and collaborative learning throughout the sessions.
The Business Process Management Simulation module not only provided students with technical understanding of process optimisation but also encouraged ethical and sustainable leadership. Through collaborative case work, structured feedback, and applied reflection, students developed practical capabilities in process governance, innovation integration, and technology alignment.
The Da Vinci Institute values the opportunity to contribute to the ESB MBA programme and looks forward to further engagements that promote workplace-aligned learning and strategic thinking across borders.
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