DaVinci alumnus Dr Steve Harris, CEO of eta College, international speaker, strategist and former mind coach to elite athletes, has launched the latest edition of his book, Mental Toughness as a Force Multiplier for Surviving to Thriving.
Drawing on decades of experience in business, leadership, high-performance sport and organisational strategy, Harris positions mental toughness not simply as resilience, but as a force multiplier for success in an increasingly volatile world.
The Book
The book explores how individuals and organisations can move beyond merely coping with disruption to strategically leveraging pressure, uncertainty and change as catalysts for growth.
At its core, the book argues that mental toughness is no longer optional. In an era shaped by economic instability, technological disruption and rising performance demands, the ability to maintain focus under pressure, adapt strategically, innovate boldly and lead with composure has become a critical competitive advantage.
Harris introduces practical frameworks that connect personal development with strategic execution, drawing lessons from leadership, sales, wellness, teamwork and innovation. His approach challenges conventional thinking, encouraging readers not only to compete within the existing game, but to rethink the rules and create new possibilities.
The Book’s Message
The book’s message is particularly relevant for leaders seeking sustainable performance in demanding environments. By combining psychological insight with strategic business principles, Harris provides actionable tools to strengthen decision-making, foster collaboration and create new value in competitive markets.
As a DaVinci graduate, Harris’s work reflects the institution’s emphasis on innovation, leadership and future-focused thinking. Mental Toughness as a Force Multiplier for Surviving to Thriving serves both as a personal development guide and a strategic playbook for navigating the demands of modern business and life.
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