Some careers are built on experience – others on an unwavering drive to innovate. For Lebone Mashigo, marketing has always been about more than just selling a brand; it is about shaping its future. His academic journey with The DaVinci Institute began in 2014, marking the start of a transformative experience that redefined his career. From working as a front desk agent to becoming a Marketing Manager, his story is a testament to the power of lifelong learning, determination, and fearless ambition. His rise from student to industry leader proves that with the right education and mindset, anything is possible.
A Transformative Academic Journey
Lebone’s academic journey with The DaVinci Institute began in 2014, and he describes it as a transformative experience that has profoundly shaped his career. “The academic journey has always reminded me of the importance of being ahead of innovation so that organisations can attract and retain customers. Thus, I always apply the TIPS model to map out strategic approaches in my role,” he shares. Now pursuing his Master of Management in Technology and Innovation, he continues to refine his leadership style and strengthen his strategic decision-making abilities. “The programme has helped me gain more confidence in my leadership, and I am furthering my understanding of the type of leader I am,” he explains.
Driving Marketing Success in Broadcast Media
As a Marketing Manager, Lebone believes that success in the broadcast media industry hinges on innovative thinking and strong decision-making skills. His expertise spans operations, creative briefs, systems management, and business strategy—elements that are all interconnected in his role. “A good marketing campaign starts with a strong brief. Understanding the holistic business strategy allows me to tailor briefs that align with organisational goals,” he notes. However, he acknowledges that the industry’s fast-paced nature presents challenges, especially with meeting tight deadlines.
Passion for Education and Mentorship
Beyond his professional responsibilities, Lebone is deeply invested in education and mentorship. Assisting Higher Certificate students at The DaVinci Institute is a role he finds particularly rewarding. “I am passionate about education and the transformation of our people. I remember walking into DaVinci in 2014 and being reminded of the importance of curiosity. Now, sharing my experiences and knowledge with students and seeing them grow is truly fulfilling,” he says.
Looking to the Future
Looking ahead, Lebone is eager to complete his Master’s degree and is currently researching a topic that aligns with his professional interests. When asked about his advice for aspiring professionals in marketing, technology, and innovation, he emphasises the importance of perseverance. “Persistency and perseverance are the keys to any career,” he affirms.
With a solid foundation in strategic marketing and a forward-thinking approach to innovation, Lebone is undoubtedly a professional to watch in the evolving landscape of broadcast media and beyond.