This month, The DaVinci Institute honours the remarkable students who completed their programmes on 30th October. Among them is Jana Britz, who has graduated with a Postgraduate Diploma in Business Leadership, a milestone reflecting her dedication, perseverance, and vision for the future. Her project, “Greenwashing Marketing Tactics: The Effect of Greenwashing on Brand Confidence and Consumer Behaviour,” explores the impact of misleading environmental claims on consumer trust and brand perception, highlighting her keen insight into contemporary marketing challenges.
The Journey to Graduation
“This moment feels incredibly special, not only for the result, but for the journey it took to get here,” shares Britz.
Balancing her studies with work and personal life was challenging. There were late nights, early mornings, and moments when doubt crept in, questioning whether she was capable of reaching the finish line. Imposter syndrome often made an appearance, but Britz’s determination never wavered.
Support from Loved Ones
Britz emphasises that her family’s support was equally vital. “My husband and family made just as many sacrifices, saying no to Saturday rugby games, birthday get-togethers, midweek visits, and even shortened holidays. Their patience and support made this possible, and I am endlessly grateful,” she says.
Learning from Others
Along the way, Britz connected with incredible minds who reminded her that there will always be someone more skilled, more qualified, or more insightful. Rather than being intimidated, this became a source of motivation.
“As the saying goes, ‘you are the average of the five people you spend the most time with.’ I have been lucky to be surrounded by some exceptional ones,” she reflects.
Looking Ahead
With one chapter closing, another begins. Britz is now preparing to apply for her MPSA designation (Marketing Professional of South Africa) through the Marketing Association of South Africa (MASA), with the long-term goal of becoming a Chartered Marketer (CMSA).
It has been a journey of hard work, reflection, and growth, and this graduation marks not only an achievement but a stepping stone to even greater aspirations.
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